Autor(i): Ian Shepherd
Editura: Pearson Education - Business
Anul aparitiei: 2019
Categorii: Sales & marketing, Business & management, Economics, finance, business and industry, Carte straina, Carte nefolosita, Distributive industries: retail, Distributive industries, Industry & industrial studies
Advice for businesses to adapt to the changing retail landscape and greater risk of high street closures. Strategies to instil brand loyalty.