Autor(i): Rachel Pashley
Editura: VIRGIN BOOKS
Anul aparitiei: 2018
Tip coperta: tare
Categorii: Media studies, Communication studies, Reference, information and interdisciplinary subjects, Carte straina, Carte nefolosita, Sales & marketing: advertising, Sales & marketing, Business & management, Economics, finance, business and industry, Advertising industry, Media, information & communication industries, Industry & industrial studies
Advertising strategist Rachel Pashley studied over 8000 women around the world to get a sense of how they see themselves and each other, becoming conscious of their classification into alphas, hedonists, traditionalists and altruists. The variety of the current situations of women is explored comprehensively in the process.