Marketing Management:First European Edition
Pearson Education Limited
Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman, Torben Hansen
9780273718567
889 pagini
Marketing Management with MyMarketingLab:Global Edition
Pearson Education Limited
Philip Kotler
9780273755029
B2B Brand Management
Brandbuilders
Philip Kotler, Waldemar Pfoertsch
9789738815643
348 pagini
An: 2011
Principiile marketingului, editia a 4-a
Teora
Philip Kotler
6083
1088 pagini
An: 2008
Managementul marketingului, editia a 5-a
Teora
Philip Kotler
6084
1192 pagini
An: 2008
Marketing lateral - noi tehnici pentru descoperirea ideilor de succes
Codecs
Philip Kotler, Fernando Trias de Bes
223 pagini
An: 2004
Marketing de la A la Z - 80 de concepte pe care trebuie sa le cunoasca orice manager
Codecs
Philip Kotler
215 pagini
An: 2004
Kotler despre marketing - Cum sa cream, cum sa castigam si sa dominam pietele
Brandbuilders
Philip Kotler
250 pagini
An: 2003
Marketing in sectorul public
Meteor Press
Philip Kotler
9789737282392
304 pagini
An: 2008
Marketing Management (13th Edition)
Prentice Hall
Philip Kotler, Kevin Keller
978-0136009986
816 pagini
An: 2008
Marketingul in era digitala
Meteor Press
Philip Kotler, Suvit Maesincee
978-973-728-366-5
200 pagini
An: 2009
Chaotics - Managementul si marketingul in era tubulentelor
Publica
Philip Kotler, John A. Caslione
978-973-1931-22-7
248 pagini
An: 2009
Marketing 3.0 - De la produs la consumator si la spiritul uman
Publica
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
978-973-1931-46-3
240 pagini
An: 2010