Marketingul serviciilor. Arta de a vinde invizibilul
BusinessTech
Harry Beckwith
9789738495524
286 pagini
An: 2010
Ce doresc clientii nostri. Ghid pentru dezvoltarea afacerii
Polirom
Harry Beckwith
978-973-46-0633-7
270 pagini
An: 2007
Selling the invisible. A field guide to modern marketing
Business Plus
Harry Beckwith
0446520942
252 pagini
An: 1997
The invisible touch. The four keys to modern marketing
WARNER BOOK
Harry Beckwith
0446524174
232 pagini
An: 2000
WHAT CLIENTS LOVE
Taschen
Harry Beckwith